Gaya APA

Payne, A., Tjiptono, F. (2001). The essence of service marketing pemasaran jasa (edisi 1). Yogyakarta: ANDI.

Gaya MLA

Payne, Adrian., Tjiptono, Fandy. "The essence of service marketing pemasaran jasa". edisi 1 Yogyakarta: ANDI, 2001. Text.